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Strategi Pemasaran Produk Tabungan Giro IB Yang Berkonsep Mudharabah Pada Bank Sumut Syariah Capem HM. Yamin
| JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Strategi Pemasaran Produk Tabungan Giro IB Yang Berkonsep Mudharabah Pada Bank Sumut Syariah Capem HM. Yamin
Fitra Maulana Roza
Nurul Jannah
Keywords:
Marketing strategy, Savings Products IB Current account
Abstract
ThepurposeofthisstudywastofindoutaboutthemarketingstrategyoftheiBCurrentAccountproduct.This research is a type ofdescriptive research using a qualitative approach. Informationobtained from interviews, literature review sourced from several books and critical thinking from the author. Based on theresultsof theauthor'sresearchat PT Bank Sumut Syariah KcpHM. Yamin. So what can be concluded from the company where the author carries out practical internship work, namely as follows; PT Bank Sumut which is one of the tools/complements of regional autonomyinthebankingsector,PTBank Sumuthasafunctionasadriveranddriverofthepaceofdevelopmentin the region, acting as a regional treasury holder and or carrying out regional money storage as well as a source of regional income and as a source of regional income. Commercial banks. The government considers PT Bank Sumut capable of reviving and considering the important role of PT Bank Sumut
Roza, F. M., & Jannah, N. (2022). Strategi Pemasaran Produk Tabungan Giro IB Yang Berkonsep Mudharabah Pada Bank Sumut Syariah Capem HM. Yamin. JIKEM: Jurnal Ilmu Komputer, Ekonomi Dan Manajemen, 2(2). Retrieved from https://jurnal.unimen.cloud/index.php/JKM/article/view/4033
